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White papers, articles & presentations

Look to theMatureMarket.com to provide you with the critical information you need on the 50 plus market. Select your free White Paper download from the list below. Check back often to read new White Papers being added.     Research Overview: The Aging U.S. Marketplace This overview discusses a variety of issues and considerations related to the design and management of primary research among senior consumers and provides valuable direction for firms in the initial stages of developing or reviewing their approach to this area of research. PDF (80 kb)     The Charmed Generation becomes Generation Broke 'Pensions are bit like root canal fillings: not something you want to think about unless absolutely necessary. T PDF (0.4Mb)                           Propose your White Paper to this list Olivier Jallot Phone : 33 1 46 36 53 27 Email : info(ate)thematuremarket(dot)com