Home > All reports Looking for a reseller for your reports, contact us   Empty nesters and financial services June 2005 , 64 pages  Price : 2312 Euros   Details By 2009 there will be 181 million consumers in Europe and the US classified as Empty Nesters, representing three-quarters of all seniors. This report looks at the attitudinal and behavioral habits of Empty Nesters in the US and Europe, giving financial services providers valuable insights into an important market to target. Scope Data from an exclusive Datamonitor survey of over 3000 consumers in France, Germany, Italy, the Netherlands, Spain, Sweden, the UK and the US In-depth analysis of data covering empty nesters' consumption attitudes and behaviours, broken down by region and age Data and analysis from secondary research on empty nesters' populations, income and expenditure in the US and Europe Focussed research into industry strategies highlighting existing approaches and future opportunities for financial services providers Summary Highlights Although the total number of Empty Nesters in both Europe and the US is forecasted to grow from 160 million to 181 million, it is Early Empty Nesters who are mostly driving this group's growth. Datamonitor's survey shows that Empty Nesters across Europe and the US are more inclined to borrow than their senior counterparts. European Empty Nesters are the most inclined towards borrowing with 44 per cent of this group willing to borrow money to better manage their finances. Communicating with Empty Nesters is important since they resent being ignored by marketers who focus on younger consumers. When communicating with Empty Nesters, companies need to avoid being patronizing and applying common stereotypes. Reasons to Purchase Understand the size and scope of opportunities to target Empty Nesters in both the US and Europe Improve acquisition and retention rates by gaining a detailed understanding of the consumption attitudes and behaviours of Empty Nesters. Design innovative products by learning of gaps in the market where existing strategies are not meeting the needs and wants of Empty Nesters/p> June 2005 , 64 pages  Price : 2312 Euros   Ask for more information by mail Order this report now Our market reports can be delivered anywhere in the world You may also contact our sales representative at 00 33 1 46 36 53 27 (French timezone)